Titanium MX Axles - HONDA

http://store.mettec.com/category/131

Top Truck Challenge 2012 Highlights

Caspa - You Sell out (Sell Out EP)

Caspa - You Sell out (Sell Out EP)

and more:

http://soundcloud.com/caspaofficial

Branding And How It Works In The Social Media Age

Branding And How It Works In The Social Media Age
Posted by Lev Mazin @ AYTM

Facebook has more than 800 million active users with more than 200 million added in 2011. Twitter now has 100 million active users every month with visitor growth up 60% this year. Social media has become a pervasive part of culture and digital life all around the world. It’s essential that brands understand how their fans and customers interact with them on Facebook and Twitter if they hope to leverage these great platforms and grow their businesses. To get a better idea of how US consumers are interacting with brands in the social media space, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic.

Source: AYTM Market Research

What Does It Mean To Be Cool?

While the video above does a great job of verbally breaking it down, check out it story on
What Does It Mean To Be Cool?

Thorsten Botz-Bornstein links Stoicism and Hip Hop.
Source: http://philosophynow.org/issue80/What_Does_It_Mean_To_Be_Cool


Here are the highlights from this story that spoke to me:

- What is cool, and why is it so cool to be cool?

- The aesthetics of cool developed mainly as a behavioral attitude practiced by black men in the United States at the time of slavery.

- cool represents a paradoxical fusion of submission and subversion.

- It’s a classic case of resistance to authority through creativity and innovation.

- Today the aesthetics of cool represents the most important phenomenon in youth culture.

- The aesthetic is spread by Hip Hop culture for example, which has become “the center of a mega music and fashion industry around the world”.

- several recent studies have shown that American brand names have dramatically slipped in their cool quotients worldwide

- Often “it is more important to be ‘cool and down’ with the peer group than to demonstrate academic achievement,”

- fascinates the world because of its inherent mysteriousness.

- The stylized way of offering resistance that insists more on appearance than on substance can turn cool people into untouchable objects of desire.

- In spite of the ambiguity, it seems that we remain capable of distinguishing cool attitudes from uncool ones. So what is cool?

- a straightforward, linear search for power is not cool. Constant loss of power is not cool either. Winning is cool; but being ready to do anything to win is not.

- A CEO is not cool, unless he is a reasonable risk-taker and refrains from pursuing success in a predictable fashion. Coolness is a nonconformist balance that manages to square circles and to personify paradoxes.

- Cool is a balance created by the cool person’s style, not through straightforward rules or imposed standards. Coolness implies the power of abstraction without becoming overly abstract. Similarly, the cool person stays close to real life without getting absorbed by it. Going with the masses is as uncool as being overly eccentric.

- The notion of ‘play’ is important to cool, because in games power gets fractured and becomes less serious, which enables the player to develop a certain detached style while playing. For the cool, this detached style matters more than the pursuit of money, power and ideals.

- coolness is a matter of balance; or more precisely, of negotiating a way to survive in a paradoxical condition. It’s about maintaining control while never looking as though you might have lost control. All this is why losing and still keeping a straight face is probably the coolest behavior one can imagine.

- Coolness is control; but the dictator who controls everything is not cool because he does not balance a paradox.

- the aesthetics and ethics of cool fractures and alienates in order to bring forward unusual constellations of ideas and actions.

- the cool person lives in a constant state of alienation.


If any of this hits you the way it hit me, just go read the whole story:
http://philosophynow.org/issue80/What_Does_It_Mean_To_Be_Cool

MICHELIN R/C RALLY 2012

Rally is massive around the world and obviously more so throughout Europe as these R/C enthusiast show just how passionate they are for RALLY!!!

Here is their event web page: www.rcklubcista.cz

Dezert People Off-Road DVD's

While we are waiting on Dezert People No. 10, check out the trailer from #9:





What to see more, order the DP#9 DVD here:
http://shop.race-dezert.com/products/dp9-dezert-people-9

Vanquish OMF Wheels on Axial SCX10 Honcho

Check out the Vanquish OMF Wheels on the Axial SCX10 HOncho! So Cool!

40 Years of Atari Timeline

Check out the story on Wired Magazine's GeekDad:
http://www.wired.com/geekdad/2012/06/atari-40th-anniversary/

R/C 4X4 VW Bus

WOW!! check out this VW van sitting on the Axial SCX10 Chassis!!
These photos are from page 26 & 27 of the Axialfest 2012 Event thread:
http://www.rccrawler.com/forum/competitions/355481-axialfest-june-22-24th-2012-cisco-grove-california.html

RockRods 3 DVD Trailer - Busted Knuckle Films

From my back home 'Bama buddies - Busted Knuckle Films
http://www.bustedknucklefilms.com/

SafetyWire Tie Detail

SafetyWire Tie Detail, a photo by GCRad1 on Flickr.

Tea In The Woods Sticker Spotted

Tea In The Woods Sticker Spotted, a photo by GCRad1 on Flickr.

stylebinge.ocregister.com/tag/tea-in-the-woods/

www.facebook.com/pages/Tea-in-the-Woods/124265027588304

www.linkedin.com/company/tea-in-the-woods

JEEP 70th ANNIVERSARY WALLPAPER

MARKETING: EVERYTHING WE KNOW, IS WRONG!

Check out this 2012 Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia. 
http://www.slideshare.net/Robertc1970/ame-2012-presentation?from=ss_embed

MAJOR BRANDS LOGO MAP

Camel Trophy Land Rover Years

Bike Swap Meet Irvine, CA Saturday June 23, 2012

This Saturday June 23 from 6am to Noon 17742-A Mitchell Irvine, CA, 92614

Buy, Sell, Trade Bikes, Parts, Accessories. BBQ, Bands, and Bike Demo too! You won't want to miss this...

orangecounty.craigslist.org/bik/3091164064.html

Paper Clip Engine Code Reading - Toyota Land Cruiser 80-Series ODB1

Paper Clip Engine Code Reading - Toyota Land Cruiser 80-Series ODB1
http://forum.ih8mud.com/80-series-tech/233037-gcrad1s-1992-adv-fj80-land-cruiser-10.html#post7712533

Axial EXO RTR AX90024 Video Work

THRIVE

Check Engine Light Toyota Land Cruiser ADV80

So, my Check Engine Light has came on today and my Oil Pressure and Water Temperature gauges decided to stop working. I checked the fuses and they are all good...

I need to find that paperclip code check thread...


forum.ih8mud.com/80-series-tech/233037-gcrad1s-1992-adv-f...

TIMESCAPES TRAILER

Kessler Timefest 2011 - BTS

Kessler Timefest 2011 - BTS from Tom Guilmette on Vimeo.

Shawn Stussy talks to the BBC - IST - International Stussy Tribe Old Skool

ONLY IN JAPAN

Team APEV with Monster Sport

Team APEV with Monster Sport, a photo by GCRad1 on Flickr.

Team APEV with Monster Sport

Pikes Peak EV Challenge - Junior Project
Special lecture by Monster Tajima and the debut of E-Runner's livery at a local Junior High School

June 15th, 2012, Shizuoka, Japan - As a part of the Junior Project by Team APEV with Monster Sport, team brought a special lecturer, Nobuhiro (Monster) Tajima to a local Jr. High School in Iwata-city Shizuoka-pref, Japan where Monster Sport factory is based out of.

Eighth graders of the school, 170 of them were met with Monster Tajima on Friday. Monster expressed his passion for the importance of following their dreams and his new challenge of electric car racing.

After Monster's lecture, students were led to the school ground for the unveiling of the Monster Sport E-Runner Pikes Peak Special's new livery. Iwata-city's mayor, Besides the students, Osamu Watabe was there to support the team's great success of the 7th consecutive victory at Pikes Peak International Hill Climb (PPIHC) on July 8th, 2012 in Colorado Springs, CO. U.S.A.

Then the E-Runner was transported to the nearby race track in the afternoon. Monster Tajima did a demonstration run in full speed in front of his fans and media. The crowd was ecstatic and Monster was proud with the performance of the race car.

The team is busy with the final preparation for the race week of PPIHC and there will be team members from Japan, U.S.A., New Zealand, Australia and the UK led by Team Manager, Paul Wilding of Monster Sport Australia. Before PPIHC, Monster Tajima will first visit Los Angeles for the X-Games where his friends, Marcus Grönholm and Ken Block will be competing at the X-Games Rally Cross / GRC. A media interview is available in Los Angeles during Monster's visit. Also the team will host a press conference at McCloskey Motors in Colorado Springs at 10am on July 2nd. Please RSVP (It's open to the members of media only)

Photo Credit: Team APEV with Monster Sport

###

For more info, please contact -

Yujiro Otsuki - Team PR (USA)
otsuki@monster-sport-usa.com
+1-702-806-2259

Tomoyuki Ishikura - Tajima Motor Corp PR (Japan)
pr@tajima-motor.com
+81-(0)538-66-0020


Follow Monster Tajima:
www.facebook.com/monstertajima
twitter.com/#!/monster_tajima

Web:
www.apev.jp/teamapev
www.tajima-motor.com
www.monster-sport.com

Jeep Wrangler: Trailblazing The 'Burbs

Jeep Wrangler: Trailblazing The 'Burbs
by Karl Greenberg, Jun 1, 2012
http://www.mediapost.com/publications/article/175970/jeep-wrangler-trailblazing-the-burbs.html?edition=47533




Personal Comment:
Jeep had and enjoyed a longtime following in the urban markets back in the 80’s and early nineties, then came the Escalade push with the hip hop / urban market boom.  Jeep is reaching out and getting back in touch with it.

Who knows what DJ's tracks have the phrase, "Valley of the Jeep Beats" and another, "50,000 booming watts!" Jeep has been apart of the urban hip hop landscape well before they knew they actually knew they where involved...


Where Scion went headstrong with hip hop to reach the urban markets, Jeep is taking  pro-sports approach with basketball and its urban appeal without the direct connection.  While the category is always the same, there is always different approaches and a new set of sub-rules in this category that is effected by new buyers as they are smarter, savvy and more connected through digital media.

Jeeps was originally chosen by the urban market for its affordable utilitarianism and that is what Escalade came and took. Now Jeep wants it back!

WinterX games just adds a whole new level with global appeal! 

Shark Island Bodyboard Comp

Just check it out!
http://freezone.iinet.net.au/channels/freezone/sport/iba-bodyboarding/?player=video%2F13189

Oshkosh Light Concept Vehicle in 43rd Tecate SCORE Baja 1000

Oshkosh Light Concept Vehicle in 43rd Tecate SCORE Baja 1000. Serial diesel-electric ProPulse hybrid. Engine powers generator which powers wheels. No batteries. Uses ultra-capacitors instead. Reached speeds of 80 mph.

Toyota Electric Race Car coming to Pikes Peak

Toyota add's one to the many electric race cars entered into this year's Pikes Peak International Hill Climb.
Toyota Motorsports GmbH announcing today that its TMG EV P002 race car will compete at the 90th annual climb to the clouds.


Toyota Motorsports GmbH introduces the TMG EV P002, the second-generation edition of its Radiacal-based electric race car.

Chassis is from Radical, Twin axial flux motors from EVO Electric are said to put out a peak 350 kW (469.4 horsepower). Battery is lithium ceramic and holds 42 kWhs of energy.

PAPER GUNS

http://saintside.bigcartel.com/product/saint-side-ak-47-model-kit

Cascade Audio Engineering Sound & Thermal coating for the ADV80

Cascade Audio Engineering Sound & Thermal coating for the ADV80:
http://forum.ih8mud.com/80-series-tech/233037-gcrad1s-1992-adv-fj80-land-cruiser-10.html#post767369

Snowpeak 50 R-105 ground stakes

Snowpeak 50 R-105 ground stakes, a photo by GCRad1 on Flickr.

THESE ARE AWESOME!!! Bought these from Overland Gourmet while at Overland Expo.

OLIVER Knives - AXIALFEST Prizes

OLIVER Knives - AXIALFEST Prizes, a photo by GCRad1 on Flickr.