Jeep Wrangler: Trailblazing The 'Burbs
by Karl Greenberg, Jun 1, 2012
http://www.mediapost.com/publications/article/175970/jeep-wrangler-trailblazing-the-burbs.html?edition=47533
Personal Comment:
Jeep had and enjoyed a longtime following in the urban markets back in the 80’s and early nineties, then came the Escalade push with the hip hop / urban market boom. Jeep is reaching out and getting back in touch with it.
Who knows what DJ's tracks have the phrase, "Valley of the Jeep Beats" and another, "50,000 booming watts!" Jeep has been apart of the urban hip hop landscape well before they knew they actually knew they where involved...
Where Scion went headstrong with hip hop to reach the urban markets, Jeep is taking pro-sports approach with basketball and its urban appeal without the direct connection. While the category is always the same, there is always different approaches and a new set of sub-rules in this category that is effected by new buyers as they are smarter, savvy and more connected through digital media.
Jeeps was originally chosen by the urban market for its affordable utilitarianism and that is what Escalade came and took. Now Jeep wants it back!
WinterX games just adds a whole new level with global appeal!
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