Tuesday, July 24, 2012

Monday, July 23, 2012

Lexi Wills Riding her Honda XR100 at Wildomar OHV Park July 2012





My daughter has just starting riding and we are getting her ready for desert trail riding this winter. Wildomar is the closest place to Orange County for trail riding, plus with Wildomar OHV Park is on top of Santa Ana Mountains, thus its much cooler that the desert. That is the typical rule of dirt biking in Southern California, we ride desert in winter and mountains in the summer.

RACING IN SLOW MOTION IV

Thursday, July 19, 2012

Why The Race For The White House Goes Through Facebook


Now that Mitt Romney is the clear front-runner for the Republican presidential nomination, we’re seeing both Romney and Obama’s campaigns ratchet up their advertising in an effort to reach male voters going into November. Historically, most of the political spend for a Presidential election would be for television ads, but with Facebook’s enormous reach, it now exceeds that of both broadcast and print media. This should come as no surprise. Nearly 2.65 million cable and satellite TV subscribers have canceled their service since 2008 and now rely solely on Web-based services, e.g., Boxee, Apple TV, Hulu. Which means the general public, and men in general, are spending less time in front of the television and more time multi-tasking on the Internet.According to the National Cable & Telecommunications Association, there are only 58 million basic cable customers in the U.S. as of December 2011. During that same time period, Facebook claimed nearly 155 million U.S. users, totaling 52% of the population. Of that, 13.7% are males ages 18-20 years old, 17.5% are 21-24, 13.2% are 25-29, 10.2% are 30-34, 15.3% are 35-44 and 10.4% are 45-54, according to Facebook’s data.  Since Facebook’s reach far surpasses that of broadcast and print media, why are politicians still investing their campaign dollars so heavily across print and broadcast outlets?President Obama’s 2008 election campaign was just the tip of the iceberg when it came to leveraging social media, but it did underscore social media’s potential to drive donations, virally seed campaign messages, sway voters and foster a sense of community and momentum around a candidate. As we will soon learn, there are myriad opportunities for both the Romney and Obama campaigns to effectively utilize Facebook to reach male (and female) voters. The fact is, Facebook’s incredible targeting options (geo, demo, keyword, etc.), coupled with its massive worldwide usage volume make it one of the best venues for political campaign dollars.Facebook’s robust demographic and interest-targeting capabilities allow campaigns to diversify messages to specific voter segments. This allows them to deliver messages to a male sub-audience based on their interests and background, not just sending out blanket messages to a larger demographic or geographic segment.The ability to hyper-target men via Facebook is a far more cost-effective approach to political campaigns than other media. This is due to the fact that ad spend is not being wasted on audiences that are disinterested in the content and delivery of the information. Engaging male voters by appealing to their specific demographic, interests and issues is key, and Facebook makes that easier and more effective than ever.But, more importantly, Facebook’s hyper-targeting capabilities also make it more difficult for your opponent to track and monitor your campaign. For instance, if you’re targeting young male voters on Facebook between ages of 18-20 years old or fans of Ron Paul, your opponent or others in their camp most likely will not be able to see these ads unless they fall within those targeting parameters – and let’s be honest, what are the chances of that. With Facebook, not only are you spending ad dollars in the right places, but it is far more cost effective compared to broadcast and traditional media. 


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Stephen Baker's Civic with TMRm'zine Sticker
















link:
http://www.facebook.com/photo.php?fbid=336315578043&set=vxywtia.1342539674.1342539675.20799113043&type=1

Wednesday, July 18, 2012

BCM: A Bit More Haro History.

BCM: A Bit More Haro History.: Over the years I've had the opportunity to hob knob with many celebrities and or musicians & I can honestly say the only time I was purely s...

Primitive Camping Sequoia NF » Total Escape Outside
















This area is a chunk of National Forest land located between 2 very popular National Parks. This paved road leads to some great camping, a perfect option for NOT camping inside the crowed National Parks. Turn onto well signed Big Meadow Rd. (off of Sequoia Hwy. 198). There is primitive camping all over this area & a few developed campgrounds along this route.
14S11 – Sequoia NF » Total Escape Outside

VW BUG with 360 Degree Camping Trailer

BIOLITE CAMPSTOVE DEMO & STORY

Axial's YouTube Channel Hits One-Million Views






Monday, July 16, 2012 5:22 PM
One-million Page Views on Axial's YouTube Channel


This past weekend the Axial YouTube Channel hit the million views milestone!


Channel Views: 1,004,354
http://www.youtube.com/user/axialvideos/videos


When I started work here, Axial had only 4-videos in roughly the 5-years they had been in business. 
I have been here 17-months [June 2012] and we have added 20 videos. While Scott Roberts has edited all of these, I personally shot the raw footage for 15+ videos. Brad Dumont has shot pieces on several of the videos and also edited 8 or 9 of these himself! We also had a contribution from both Harley and Bulu Productions with a video from each. It’s not enough, but its a good start!

HIGH MILEAGE - DEPTH OF SPEED


Depth of Speed: High Mileage from Josh Clason on Vimeo.

Tuesday, July 17, 2012

Google’s Marissa Mayer ascendancy to the CEOship of Yahoo

Mariissa Mayer, 37, is a Stanford grad with an M.S. in computer science, specializing in artificial intelligence. She worked for UBS and SRI International before joining Google in 1999 as its 20th employee and first female engineer. She is credited with creating much of the "look and feel" of the Google user experience and most recently has been vp in charge of local, maps and location service.

Read more: http://www.mediapost.com/publications/article/178869/with-mayer-yahoo-chooses-product-over-content.html?edition=49085#ixzz20tJeZNOz

Hasselblad 500EL Conspericy Theories

Monday, July 16, 2012

LINE OF SIGHT - underground bicycle messenger racing




Love it or hate it, these guys have mad reflex instinct and skillz!

And then there is Lucas Brunelle with full camera headgear:
http://en.wikipedia.org/wiki/Lucas_Brunelle

Order the DVD:
www.lucasbrunelle.com

Saturday, July 7, 2012

OFF THE GRID DOCUMENTARY PROJECT





I read Nick Rosen's book "Off The Grid" and I ran across this Kickstart Propsal to make a documentary.

Source: http://www.kickstarter.com/projects/off-grid/off-the-grid-and-on-the-cloud

ABOUT THIS PROJECT

I am undertaking this series - which will be twelve episodes of 6-8 minutes - not as a piece of entertainment but as a user's guide.  If the funding exceeds our target then the films will be longer or there will be more of them. 

It covers the how-to, but also the why-to. Learn how off-grid residents set up their energy supply, water treatment, and waste management. And enjoy the deeper and more interesting issues of why people choose to live this way and what motivates them.

The tips and tricks you will learn through the series can benefit anyone who already lives off-grid or who wants to step away from the grid, whether for a weekend or a year or the rest of your life. 

The series covers all the practical issues and brings you inspiring stories from ordinary people - men and women who woke up one morning and decided that going off the grid was the right thing for them and their families. Some have skills, like bushcraft or carpentry. Others just learn as they go. Some are acting out of concern for the environment. Others just want the freedom that comes from a low-cost or no-cost existence. 

Most off-gridders live as comfortably as the rest of society, at a fraction of the cost. For many it is about combining ancient wisdom with the latest technology. Using new media and new mobile gadgets is a key part of the lifestyle. 

But there are legal problems, technical problems, and financial issues, not to mention physical discomfort. All these obstacles will be confronted and settled by the series.

What We Need & What You Get

We lunched this project on Kickstarter to bring it direct to you, the people!
We are extremely grateful for any donations, no matter how big or small they are. $1 or $1000, every dolar pledged will make a difference to this project.
We need the money to get the job done!!! - In return for you support, you get: a copy of the film for a relatively low donation, or, for a little more, a copy of my book and one of the first DVDs off the press with exclusive extras. Larger donors will spend time talking to me about their own take on off-grid living, or even be offered a guided tour of off-grid places in their own area.

Why We Need Your Support?

"$40,000 is a lot of money - what is it for?" says one message we received.
Good question.
Every penny will be spent on the production and distribution of the series. Off-grid locations tend to be fairly remote and time-consuming to visit. Travel costs, equipment hire, payment and hotels for the camera operators, car-hire and phone calls. It all adds up.
Assuming 2 days filming per episode, plus a day or two getting there - it adds up to 40-50 days of camera time, another 40 days of travel and accommodation for me (I am the producer and presenter).
Then comes editing - About 6 weeks work for a paid editor, the good ones are expensive.
Finally, publicity - no point going to all this effort and failing to tell everyone about it.
Not a penny of the money raised will go into my pocket.
We will be filming in the USA, Canada, UK, Spain and elsewhere.
Budget permitting we also plan to make a 70 minute Feature Documentary from the same footage, to be shown in cinemas in America and Europe.

HOW TO PLEDGE AND BECOME A BACKER!

You can become a backer in just three easy steps:
Step 1: Read through the pledge levels and rewards we're offering in the right sidebar of this page.
Step 2: Click the large, green "BACK THIS PROJECT" button to the right of the trailer video at the top of this page.
Step 3: Enter your pledge amount - and complete the steps for filling in your information. This process takes just a few seconds!

Other Ways You Can Help

Please pledge to this project and help us to spread the word out. Tell your local environmental, bushcraft, camping or survivalist groups and post on your own blogs, Facebook and Twitter feeds - make a link to http://www.kickstarter.com/projects/off-grid/off-the-grid-and-on-the-cloud 

Thursday, July 5, 2012

Adventure Motorcycling in Death Valley
















Another on the to do list - two or four wheels!
This is a story about doing it on two wheels:
http://www.expeditionportal.com/adventures/featured-adventures/1148-adventure-motorcycling-in-death-valley.html

RIMROCK RACH CABINS - HATCH HOUSE Pioneertown, Ca.



















































I was reading in the 4WheelDrive & Sports Utility Magazine about a trip from Rattlesnake Canyon to Pioneertown outside of the Big Bear Mountains and ran across the Rimrock Ranch Cabins and their Hatch House that you can rent.

On the to do list:
http://www.rimrockranchcabins.com/hatch-house/

Hotels and B&Bs Travelers Reccomend
http://www.tripadvisor.com/Hotels-g32892-Pioneertown_California-Hotels.html

KOH on ShortCourse

MARKETING: Don't Market To Guys, Entertain Them

Marketing: check out this story by Mark Jaffe / MediaPost


Men want to be entertained, no surprise there. So it makes perfect sense that brands would try to weave their message into articles, videos, games, shows, and films that men find entertaining. While the notion of branded content isn’t new, marketers have become increasingly more creative in their tactics. Last month’s Cannes Lions festival even added a “Branded Content & Entertainment” category to reflect the trend.

Read more: http://www.mediapost.com/publications/article/178161/dont-market-to-guys-entertain-them.html#ixzz1zlXeeTOQ

A GOOD PARAGRAPH


A good paragraph should be like a skirt. Long enough to cover the subject but short enough to keep your attention.

Tuesday, July 3, 2012

SOLOSHOT - A Day At The Dirt Track

ENDURO DVD Trailer

2003 Honda XR100R Project - by stevewatr's channel





















As I just picked up a couple of XR100's for the kids, I've been doing a lot of research.

ThumperTalk has been one of my favorite sites and has a XR80-200 section:
http://www.thumpertalk.com/forum/23-xrcrf-80-200/

Within that I found a thread with a XR100 video series:
http://www.youtube.com/playlist?list=PL06A4C094FB56AC97&feature=plcp

Toyota FJ80 3F-E Tune Up Parts and Tidbits


Toyota FJ80 3F-E Tune Up Parts and Tidbits

Mojave Road - Mauka2Makai


















Mauka2Makai's Mojave Road Trip Report - Starts with post #279:
http://www.expeditionportal.com/forum/threads/61360-Mauka2Makai-Our-Quest-Begins-An-80-Series-Adventure/page28

One day I too will make this trip with my family!

Denver Airport Conspiracy Theory Documentaries

Marketing: Who Are the Real Online Influencers?