PR is __________? Fill in the blank.

On social media, practitioners finish the line, ‘PR is …’

Image by: Sherry L. Butler Communications http://slbcom.com/ 

Last year, the Public Relations Society of America was muscling through a highly publicized campaign to devise a clear definition of PR. 
Story By Michael Sebastian for PR Daily | Posted: November 15, 2012

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http://www.prdaily.com/Main/Articles/13180.aspx