Dwindle Distribution's Rodney Mullen explains the making of a skateboard

For me personally, I started skating in 1977 and have messed around with it all my life.

This past week my daughter and I have been watching video's as I have been explaining more of the marketing and understanding the business of selling lifestyle. 




So in order to have a good grasp on all this I have been showing her the some impactful items on my life. And we all know how influential the moving picture with sound is!

• Z-Boys: http://www.youtube.com/watch?v=C78BQFDq6hM
• Bones Brigade - An Autobiography: http://www.youtube.com/watch?v=XIIaJRlr6-Q
• The Man Who $ouled The World: http://www.youtube.com/watch?v=q6btXtUrHTo

The underlining theme from these videos is the business of lifestyle. Yes, I am talking about the business of selling cool, not selling the product! Promote the lifestyle and the lifestyle will sell the product.

And then there is the other-another side of my life...
• Style Wars: http://www.youtube.com/watch?v=K5DBB1PNew0

"A man who stops advertising to save money is like a man who stops a clock to save time" 

A little quote from Henry Ford.