Magazines - Editorial Value vs Advertising Rate

Magazines -  Editorial Value vs Advertising Rate

While I have been in both the magazine and marketing game for quite some time, it was Paul Phanner, founder of RACER Magazine, who showed me the formula of editorial value; 3X page rate.

Also, being a race enthusiast that also lead to piloting a rally car for a few years, I also learned to remove my passion from the steering wheel and understand the business of motorsports and the fact that it is simply nothing more than fast moving billboards.

Here is a story supporting on 3X Page Rate: http://www.prdaily.com/Main/Articles/Advertising_vs_PR_How_to_measure_the_value_of_edit_7787.aspx


Source for the RACER Mag cover and a story that is the passion that makes 3X Page Rate, truly the value:
http://www.nofenders.net/2009/05/hazy-recollections-of-may-day.html