Marketing: check out this story by Mark Jaffe / MediaPost
Men want to be entertained, no surprise there. So it makes perfect sense that brands would try to weave their message into articles, videos, games, shows, and films that men find entertaining. While the notion of branded content isn’t new, marketers have become increasingly more creative in their tactics. Last month’s Cannes Lions festival even added a “Branded Content & Entertainment” category to reflect the trend.
Read more: http://www.mediapost.com/publications/article/178161/dont-market-to-guys-entertain-them.html#ixzz1zlXeeTOQ
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